01 September 2010 ~ 10 Comments

FP001 – The Zen of Online Business Expenses

Foolish Philosophies:  Blast Through Obstacles To The Life You Desire

“A penny saved is a penny earned.” ~ B. Franklin

When it comes to expenses less really is more.  Too many people think that to be in business they have to spend money.  Office? Check.  Business Cards? Check.  Desk? Check.

I say, “Uncheck!”

You don’t need those things.

It might make you feel productive, but you won’t actually be.  What it will do is take money away from your savings, which could be used to live on so you could quit your job.  It’ll also make it harder to be profitable since you have to pay back those expenses before any of the money goes into your pocket.

How about a new computer?  If you don’t have one, go to craigslist and buy a used one.  Spend as little as you can on a computer that is able to do what you need.  When the money starts rolling in you can go buy that cool looking Mac with two wide screen monitors at the Apple store for $5,000.  You won’t need it, but it sure would look cool on your desk.

To get your online business started, you need Internet access, web hosting, a domain name, a computer, email management system and a PayPal account.  I’ve said on the show that you could get away with getting started without spending any money, but it will make things more difficult for you.

Click here to get my recommended web host.  I use them.  I run several clients’ company sites on their servers.  They advertise getting started for as low as $4.95/mo, which their lowest cost service is all you would need to get started.

It’s Not Business, It’s Personal

Now that I’ve covered “business” expenses, it is time for me to hit the more controversial topic of personal expenses.

When you have your own business there is no difference between a business expense and a personal expense.  [The tax man sees it differently and you should keep track of your expenses accordingly.]

Every dollar you spend in your business or your personal life (remember: there’s no difference) is a dollar you HAVE to earn.

Actually, here is a difference between personal and business expenses: you have to earn more than a dollar for every dollar you spend in your personal life.  How much depends on your income tax bracket.

Let’s guess on the lower end and you would have to come up with $1.25 for every buck you spend on cable and that sexy 52″ HD flatscreen and Dolby surround sound.  I can feel the couch shake right now as the t-rex stalks the Jeep as I rewatch Jurassic Park for the umpteenth time.  My daughter surely won’t need braces when she’s older–I hope.

Flatscreen TV + Sales Tax + Income Tax Bracket = No Online Business

I usually hear the same response as those personal finance gurus when I mention cutting back on expenses, “I have no where to cut! I’m living paycheck to paycheck right now.  Are you crazy?  I have two teenage boys who eat as much as a Roman legion.  There’s no way!”

Obviously, they are really animated after their eighth mocha espressoadrelineccino at $5 bucks a shot.

But I’m not going to cover the typical little things like the budgeting gurus.  I want to hit the hard stuff.  How about that car you bought for $25,000 last year?  A $5,000 used Civic will get you to work.

How about your big house?  I know you can’t sell it in this economy, but you could rent it out and get a small apartment right next to your work so you won’t even need a car.

I’m not saying you should or shouldn’t do these things nor am I saying you should do anything Izzy and I haven’t had the courage to do ourselves.

Izzy has said that he cut his family’s expenses–even taking his daughter out of her beloved dance lessons, to be able to make a much bigger dream for his family come true.

During one turbulent period of my life while trying to start a new business, my wife and I rented out our lovely house and moved into a 700 square feet apartment in a fourplex, which cost under $500 a month–with our baby girl.

My wife drove a five year old, paid-for Dodge Neon to her job while I rode my bike to a tech school so I could learn web programming all while prospecting for clients.  Talk about pressure.  But I had a dream I believed was worth it.

Live Life On Your Terms With The Freedom To Pursue Your Dreams

Lowering expenses will lower the bar for quitting your job and living on your own terms.  You can always increase your expenses later when your business takes off.  No decision is ever permanent except one that gets you killed.  Dropping your cable TV subscription isn’t one of those.   Getting rid of your pretty new car isn’t.  Moving into a cheaper place isn’t permanent either.

Maybe your friends and family will think you’re strange for giving up the American Dream (rat race), but when your online business starts paying the bills and you begin living your life on your own schedule anywhere in the world you choose those naysayers will be jealous and start asking you how you did it.

~ t

This article contains an affiliate link. We will be compensated when you purchase using that link.  Izzy and I want to thank you in advance for helping to support our work here at Foolish Adventure.
  • John

    All so true. Lucky for me when my job was cut our expenses were very low. I was already established which was a huge help. I suggest if you are employed and want your freedom then start on the side and treat it like its all you have. All very good advice there. Keep it coming

  • Gary D.

    Great advice. I have had to takes a step back and look at everything I’m doing, to realize that I have been working on too many foolish adventures at once. I am very lucky that I have a great job, but my real luck is a supportive wife (she has allowed me to dream). What I have learned by reading, listening and spending time with you and Izzy is to step back and take control of the direction. And if I take nothing else away from today’s topic I take “When you have your own business there is no difference between a business expense and a personal expense. ”

    I plan on sitting down with my wife to put my Foolish Adventure into the family budget.

  • Stephanie Hackney

    I love the advice about every dollar you spend being a dollar you have to earn, and then some!

    Having just spent several years outside the US, and mostly in third-world and developing countries, and away from the marketing machine that drives our consumerism, it’s amazing to me how much we all think we need to be happy.

    What did I learn that amazing journey? Those who had the least, had the most…of the things that really mattered, not the empty material possessions that require so much energy.

    If people really want to make a dream (like owning a business/working for themselves) come true, they need to make it the number-one priority and focus their energy on that one thing. Your suggestion that people not get focused on the “stuff” they think they need to start a business is right on!

  • FrankC

    Taking on this mindset is not for the faint of heart…but only for those who REALLY want the end goal. There will be only a handful who will ever do it. That’s why there is only a handful of people who will win. The rest will only have excuses as you pointed out Tim.
    Interestingly, I’m doing a corporate video right now on how to live by a budget. Sadly, very few people have even the vaguest idea of what we’re talking about.

  • Oscar Wright

    It seems like so many people expect overnight riches…it doesn’t exist…the way to make it is constant, focused work and patience…and yes, in ALL businesses, the major thing is to control expenses…oscar wright, rome

  • http://www.guitar-theory-in-depth.com Alex Cortés

    I enjoyed this read. Thanks for sharing, Tim!

  • Jeff Long

    Tim,

    Great article. It’s sad what many people think are “necessities”. Thanks for bringing in some practical and down to earth examples of how to live responsibly while building your business. And who knows, you probably won’t even want all the stuff that you gave up. There’s a reason they say that money and stuff doesn’t buy happiness.

  • Karen Hanim

    Right on Stephanie. I totally agree with your comments about living in a 3rd world culture. I’ve been there. When you don’t see ‘stuff’ you don’t want it. It goes to show how much we supposedly ‘need’ it!

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