Foolish Adventure

Also, defining the funnels is overlooked. I’ve seen too many business owners that didn’t know what their funnels even consisted of.

It is hard to optimize something that isn’t even defined. For those who have solid sales funnels then they need to optimize to reduce the lead leakage.

Hi Tim & Rob!
Great info from Rob, he obviously knows his stuff, I would have loved more structed concept ideas for sales funnels, it’s an intriguing topic, but this interview was a mix match of concepts to me… But I still enjoyed it. Kate

Hey Kate, hope this helps:

1. Every sales funnel is a series of sequential steps. This takes someone from their first point of contact to them putting cash in your bank account. If you do not know what this sequence is, you are shooting blind – and you need to create a blueprint to test.

2. At each step of the sales funnel, you will have less conversions. This is your process of filtering out people who are not a good fit for your business offering, and ensuring that you only get people you fit with.

3. The more tailored each part of your sales funnel is to the stage that came before, the more effective it will be. This is the consistency in your messaging that Tim and I spoke about. This is things like phrasing, colour, imagery, design, call to actions, patterns.

4. Between each step of the funnel is an action outcome. People cannot progress to the next step in a funnel without achieving outcome x. This is transactional in nature – they give an email address, watch a webinar, apply for more information, etc. You need to make it as easy as possible for the right person to move to the next step in the funnel.

5. Here’s some questions to ask yourself when it comes to building out your funnel:

- How do people first find out about me (first stage of funnel)
- How do I get them to give me their details/make contact? What do I give them in return? What transaction? (second stage of funnel)
- What are the steps require from this first contact until sale? What do they need to know or be educated on about my process/deliverables/offering/benefits? How do I qualify them? How do they qualify themselves?
- What is the specific offering I have, the benefits it gives them, the problems it solves – and how do I offer it to them in return for money? (final stage)

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You can have funnels in funnels in funnels, and multiple entry points. I find it helps to draw this stuff out, and annotate it as you go.

Answer the questions above and this should give you a very tangible way of creating your funnel’s structure.

Then, move towards implementing it step by step.

Hope that helps,

Rob