Email Marketing For Startups With Patrick McKenzie – FA131

Start, Grow & Profit From Email

Did you know that email marketing is dead?

Yep. It died years ago. Unfortunately, no one told all the people who were making anywhere from thousands a year to 10s of millions from their email lists that email no longer worked.

Well, there is a renewed interest in email marketing now that all the social media hubbub is cooling down. I’ve been pushing email marketing onto my clients for over 13 years and the power of email hasn’t diminished — changed? yes, but not lessened.

In this episode, Patrick McKenzie of Kalzumeus Software shares with us his experience using email marketing in his software company and for his clients. You’ll learn why email is important and how to get started.

You’ll also learn effective ways of communicating with your list — first lesson is that it isn’t just a list, these are real people who have entrusted you with their attention.

I’ve been wanting to cover email marketing for awhile now and I think this is going to be a part one on the topic. I intend to bring on additional guests to talk about their best practices so that you get a well-rounded knowledge base for your own email marketing.

Enjoy your Foolish Email,

Tim “I’ve Got Spam” Conley

Related to this episode: Marketing Software With Rob Walling

FA131 – Email Marketing For Startups With Patrick McKenzie




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  • Pingback: How To Market Your Software With Rob Walling

  • http://www.linkedin.com/in/sholaabidoye/ Shola Abidoye

    Fantastic content by Patrick. I wonder if he’s been experimenting with mobile/sms follow up (amazing open rates and the channel is far less crowded). Would love to hear more interviewees discussing mobile!

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