Foolish Adventure

Izzy and Tim …perhaps this is the best show…I wanted share an idea. In my new blog Today In Tango, I have attached related video to the post. I have gone to the video authors channel and left a comment saying that I have used their video on my post….Thanks again; still waiting for you in Rome. http://todayintango.wordpress.com/

Izzy and Tim,
The timing of Foolish Adventure completely coincides with my beginning my own foolish adventure. I am just a homemaker who’s trying her hand at a dream that’s always been out there. Listening to your podcast is so helpful. It gives me confidence as much as it provides really useful information. I eagerly look forward to each new episode. Thanks!
Barb Nichols

Overheard on twitter:

How many SEO copywriters does it take to change a lightbulb, light bulb, bulb, lamp, light, eco-bulb, bulbs, fluorescent tubes?

Just listened to this show again and remembered something I forgot to share about content partners. I learned this technique from John Reese, a famous Internet marketer. If you create some free super-cool content that’s worth charging for (Izzy’s 3 Product Approach tm, copyright, etc) work with your content partners to do a coordinated launch.

John Reese calls this a Content Launch and it is really powerful because your content can spread rapidly with the help of your partners and then buzz is generated around that content. Your content partners will want to do this because when they want to do the same thing, you’ll be there for them.

Before I cover how a content launch works, I want to clarify that it is for free and super-awesome content and not a product that is for sale. A content launch functions like a product launch so I want to make sure there isn’t any confusion between the two.

A content launch tends to require others who believe in your work enough to share it with their audience without needing financial compensation to do so. However, it usually is a quid pro quo situation where you’ll return the favor when they have something awesome to share.

So what constitutes super-cool content? Typically not a blog post. Definitely not disguised or blatant sales pitches. It can take the shape of any media format–ebook, video, audio, software, etc. The key to this being successful is that people would be more than willing to pay money for it. Not like, “I’d give a buck for it.” It should be something that people would be glad to pay $20 or more for–similar to buying a book at a bookstore.

With all that said, a coordinated launch of your content should have multiple partners sending out emails, doing blog posts, tweeting, facebooking and more to convince as many people as possible to get your content on a specific day.

Even though the content will always be available for free, your goal is to generate as much buzz around this single day as possible. People who are excited are more likely to share it with others. You have a high likelihood of people you don’t know retweeting, blogging and more about how awesome your free thing is.

This will generate tons of links back to your site, which helps you rank higher in the search engines and in turn getting more visitors to your site. A well executed content launch can create an ever-growing spiral of people sharing your content and talking about your content.

This can rocket your small audience into a huge audience. At the very least, you should double your monthly visits, but hopefully you get 500%+ growth out of it. You’ll notice a spike in your unique visits in the beginning, but you should see strong growth over the next couple of months if your content resonates with people.

Hi, I just listened to this episode for the 3rd time. Commenting on blogs is helpful, and also using your blogroll to other people get more audience members. Hopefully, some of them would return the favor for you someday. I always look at my favorite bloggers’ rolls to see who else they are reading and if I like it, I’ll add it to my roll, so I am assuming other people do similar things.

Another great show guys. I think it is great you are covering so many tactics because just like with investing you want a balanced portfolio. Too much reliance on Twitter can be bad especially when we see the rise and fall of social platforms daily. 30% traffic from Twitter is awesome and that wave should be ridden as long as you can. What happens if Twitter still can’t figure out how to monetize their stuff in a year? Then what do you hang your traffic generation on? Hopefully you have 3 or 4 other tactics in your strategy (that’s for you Izzy) that will pick up the slack.

That would definitely be interesting and useful. The problem is that neither
of us have the time to add all that extra information… Maybe in the future
– after we’re making money with this and can hire someone to do that kind
of stuff.

All the best,

Izzy