24 February 2011 ~ 12 Comments

How To Create A Breakthrough In Your Online Business – FA40

For Episode 40, we wanted a big topic to celebrate so we are hitting you with business breakthroughs.

Inside you’ll learn:

  • what a breakthrough is and how to create one
  • how to shift your mentality to make creating breakthroughs easier
  • how not to fall victim to the “what ifs”
  • where to get ideas for breakthroughs
  • and real world examples of breakthroughs

Enjoy your Foolish Adventure,

Izzy and Tim

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  • Katie (Kathryn) Scott.

    Hey! Haven’t listened to this one yet – downloading it to my iphone now.

    Meantime: I really liked your discussion in a previous episode about making goals & how to go about accomplishing them. I have come up with a plan for my online business & have outlined it. But now I’m going to step it out & do part of the process every day – usually I attack projects all or nothing which can also be called “block and tackle” which I do think is effective for getting stuff done. But sometimes you’ve got to put the process into your daily routine. For example, I’ve been exercising in an attempt to lose 50 pounds & have built into my day 70+ minutes of cardio exercise and have lost 30 pounds so far. Problem with the weight loss is that I’m a plateau again – so I’ve probably got to implement the block & tackle thing to reach the next breakthrough.

    So I’m guessing that starting an online business & then growing it will be a bit the same – daily little tasks to get it to a certain level but then occasionally when you hit a plateau / change it up and block & tackle & get to the next breakthrough. So I guess its probably a little of both approaches – and switching it up when the current approach isn’t working.

    Love the podcast!

    Kathryn Scott.

  • K. Scott.

    On Book Reading: I used to read a ton of books before I had kids, now I can’t find the time to read, or I do read but only a few minutes at a time & its usually in the bathroom (I’ve been reading Linchpin this way for the last several months). But I think I love the podcasts because – LIKE RIGHT NOW – my brain can listen to the Foolish Adventure while I’m getting stuff done that is “automatic pilot” type stuff like paper work (which is what I’m up to right now); but also house cleaning, stepping, driving or whatever. So the podcast stuff is a great way to get the book info in while doing other things.

    P.S. Zig Ziglar has a whole series on the itunes thing & I’ve downloaded it for free to my iphone; I have bought the itunes books from Seth Godin for money; and have also gotten free podcasts on a bunch of other stuff.

    P.S. My husband have bebates on the secret on a fairly regular basis. My take is – its great to be positive & put out positive vibes, but if stuff isn’t working or is bad, you can’t positive think your way out of it. You’ve got to identify the problem, see it as an opportunity to systematize a solution if its a problem that re-occurs.

    P.S. Love the Dip. And how do you know how / when to get out of the dip before its time to get out? You can’t write about that. Its something that comes from the gut.

    one more P.S. – Positive Self Talk? My mind always goes to SNL’s Stuart Smalley. You’re good enough, you’re smart enough, & gosh done it, people like me.

    Ok back to work for me. :)

    K. Scott

  • http://www.facebook.com/people/Mike-Stone/100001783633485 Mike Stone

    Hey Wat’s up,
    Spent the last week going through all the podcast.
    Really apericate the work Izzy & Tim do.
    Still working on my first “BreakThrough”
    Thanks Guys
    Mike (a good work in progress)
    http://www.theredpillprogram.com

  • Anonymous

    One Caveat on the concept “Work hard and it will happen”… IF…. IF you are working on the RIGHT things. Working hard on somethings that will not happen will not be changed simply by hard work. The old adage of “Keeping your nose to the grindstone” only guarantees one thing… A ground off nose…especially if you’re working at the wrong things.

  • Anonymous

    Good stuff K. Yes, one thing about entrepreneurialism… It’s success can only be judge in hindsight. How did it work out? Very difficult to tell when you’re in the middle of it. For example: If someone stayed with a project, fighting against all odds…Here’s two typical outcomes: If it turns out to be a success, then it will be said that person hung in there long after a lesser person would have quit. Their success was because they never gave up.
    But if it turnes out badly, it will be siad…They didn’t know when to quit and kept trying to beat a dead horse. So you see… it is all in hindsight. You’re right… When you’re in the middle of it, all you can go by is your gut hunch.

  • http://www.scottandfenderson.com Kathryn Scott.

    Hey Mr Van Gogh:

    Sup?

    No seriously: Vincent – What kind of paintbrush do you use when you want to make a MEMBERS ONLY page on ustream? I have made (and am making right now) some in house training videos on ustream & have made them private but they are really hard to get into and I want my team to be able to access them easily but I don’t want anyone else to be able to see them as they are private and confidential.

    I ask about this particular “paintbrush” because I think maybe some of the other foolish adventurers might be interested too in how to create a members only – pay for content only – station on ustream. In my case I don’t care about people paying to get in, I just want my employees to be able to get in. But in the future, maybe I’d want to set up a members only site for more general type training. Ie. If I started a “how to be a legal assistant without going to paralegal school” type of class.

    As always, Love – “Your #1 Fan” (joking – I’m not going to kidnap you and break your ankles or anything like that – I just really love your podcast)

    - Kathryn Scott.

    P.S. I listened to #40 & couldn’t help but think you were talking directly to me – which is btw what Fred Rogers advises that you do when broadcasting – ie. don’t think you are talking to everyone out there – think of talking to one specific person – in his case he’d think of a child for his tv show. There is a completely awesome series of Fred Rogers interviews on youtube. If you are interested in broadcasting (in any form) – you would love these.

  • http://www.izzyvideo.com IzzyVideo

    Kathryn,

    I don’t do a lot with Ustream, but I think they have a password feature. Try searching Ustream help for password stuff.

    Good luck!

    Izzy

  • Kathryn Scott.

    Ha! Funny Izzy – you DO have a ustream thing where its password coded for your members only – maybe its old & you forgot – but its where I got the idea to make a site like that.

    Anyway, meantime, we have 2 computer guys here at my office & they are in the middle of an overall upgrade of our network server etc. & one of they said that I can host the videos here on our server & then its just password coded & they can hook it up for me, no problem. So the videos that I want to keep confidential & private are no problem, got that covered now.

    But, they still didn’t have an answer for if I wanted to have videos that people would pay to see. I think you accomplished that with ustream (but maybe did so a long time ago & forgot).

    So I’ll just ask any foolish adventurers out there – anyone know how to do that?

    Thanks!

    Kathryn.

  • http://grafxtv.com Mak

    Thanks Izzy and Tim, I listened to all the podcasts and they are very helpful. I have implemented most of the stuff suggested and I have managed to setup my website and started creating video tutorials. Now working on a breakthrough.
    http://grafxtv.com

  • http://logyourmemory.com Kristin Rutten

    I’ve been slowly catching up on your podcasts in a rather hit & miss fashion… I think this one is among my favorites already, primarily because of the value you place on reading!! I am an avid reader of entrepreneurial biz books and as you suggested, rarely run into anyone else who feels the same way. In fact, books are probably my number one source of inspiration & guidance … in the past year alone, I’ve read every Seth Godin book I could get my hands on, plus a ton of others, including Worldwide Rave, Un-Marketing, Start with Why (Sinek), The Referral Engine (Jansch), Tony Hsieh’s book about Zappos,  a couple by David Meerman Scott… the list goes on and on, but I’m always on the lookout for my next great read. At the moment, I’m well over half way through the Fastlane book you mentioned last week by MJ DeMarco, which I pretty much bought the second I had my Kindle in my hands after listening to that podcast – finding it very thought-provoking. Would love to see your reading list!! Do either of you maintain reading lists online, ie. Good Reads, Linked In or some other avenue?

  • http://FoolishAdventure.com Tim Conley

    I don’t maintain reading lists online. Back in January (?) I did a post on my top recommended business books.

  • http://logyourmemory.com Kristin Rutten

    Thanks Tim… I’ll check that out :)