30 September 2010 ~ 5 Comments

The Niche: How To Find Yours And Then Scale Up – FA016

Audio

Getting Niche-y With It

Bad jokes aside, this episode goes deeper into the strategic value of finding your niche.  We cover finding an online niche within a niche and how to scale up to larger audiences.

You’ll learn why we think you should start with the smallest niche possible especially if you are a beginner and how to leverage that smallness to build your authority and market leadership.

Enjoy the show…

You can also right-click here to save the audio file.

Show Announcement: We have decided to go to one show per week and it will come out each Thursday.  Originally, we planned to do two short shows each week.  Well…we can’t do short and we have gotten a lot of feedback about getting behind on the shows.

This will also give us the ability to record 3 to 4 weeks worth of shows so we will have the ability to go on vacation without missing an air date.

Lastly we have a Facebook page that we could all hang out at to discuss Internet business topics.  We’ll be building this up over the next month or two.

Go “like” us at our page.  :-)

  • Jonathan

    Wow, thanks guys! Would love to hear you talk about promoting with free things. So, give xyz away for free when customer pays for something. Also, giving things away like contests – like give away one free subscription every month just for signing up – get more ppl to sign up and use the increased traffic to market paid subs. I just won a trip from someone and I’m probably gonna use it to give away in a contest instead (my wife and I don’t want to go…we’re so odd).

  • http://r32media.com Eric

    A good question to ask is how long to you work a niche before you determine there isn’t enough money in it to be more than a hobby? I know there isn’t one good answer but it would be cool to hear your thoughts on that.

    Thanks

  • http://FoolishAdventure.com Tim Conley

    You can get an idea of the market potential from the size of the market and typical products currently sold in the market. When you do keyword research and find that the top 100 keywords used to search for products in your niche add up to just a few thousand searches per month. Then most likely it won’t be more than a hobby.

    However, it could be a market that needs innovation, which is much riskier than finding a bunch of people who actively want a product or service. You just have to step in front of them with a good product at a fair price and you have a good chance for success.

    Sometimes, even after you have researched a market and it looks big enough, but your product just isn’t selling well, you either have a product problem or a marketing problem. Typically it is both. And both can be fixed.

    Then other times you have to look at your investment in time and money and determine for yourself if it is worth it to you to proceed. This is a tough one, because you may be quitting just before your business has a chance to take off or you could stick it out and it flounders for months or years. I honestly don’t have any good advice on this one. Seth Godin wrote a book called The Dip that is about making just this choice.

    I hope that gives you some idea of my approach.

  • Michelle Bazeley

    Hello! I have really enjoyed you show-I’m learning so much! I did have a specific request for both of you, but I couldn’t find an email address for you? I hope it is ok to post it here. I run a small non profit kids group and we are putting together a website. It will be pretty simple, but I owuld love suggestions for ways to accept donations online, ways to attract new participants, or other ideas a non pofit can use to jazz up their online presence. Just an idea, I think this would be a good topic for a show.

    THanks again for all your hard work!

    Michelle

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