19 January 2012 ~ 22 Comments

How to Make $5000 to $10,000 Each Month as an Internet Marketing Consultant – FA083

Audio

Johan Woods, Internet Marketing Consultant

Have you learned anything about Internet marketing?

Have you set up email opt-ins on your website and made an autoresponder series for it?

Do you know how to set up Facebook fan pages that get people to like a page?

What about getting your site to rank for a keyword phrase or two?

If you really want to quit your job and get control over your Time, Income and Mobility then becoming an Internet marketing consultant may be your ticket.

In this episode, guest Johan Woods grills me about how I made a good living as a marketing consultant. Johan wants to build a successful Internet marketing consulting company and I give him a roadmap that will get him there.

No Holding Back

I don’t hold anything back, but something I realized he didn’t ask in the episode was how much money he could make. With doing marketing work for other businesses, especially offline, local businesses, you can charge up to $1000 per month before you get to too much price resistance — though you’ll probably need to have some lower priced packages when you first get started.

Big Income, Few Clients

If you got just five clients at $1000 per month (this isn’t as hard as you may think), you’re making $5000 per month part-time (about 5 to 10 hours per month per client), which is significantly higher than the median household income in the US.

With some hustle you could land ten clients and still be working less than full-time. But…

Instead of spending all that money on your lifestyle, you should invest most of it into systems and staff that can help you increase your revenue and free up even more of your time.

The worst situation to be in is to fall victim to the rollercoaster of getting clients, doing the work and then needing to go find more clients.

Outsourcing & Systemization

Systems and staff (outsourced on a need-by-need basis) will help you make this into a sustainable income that will fund the business idea that you’re truly passionate about.

I cover how I outsourced work to experts so I could focus on the high-level strategies and customer relationships.

Warning: working with wonderful clients can be addicting and you may end up like me, 13 years later and still loving the work.

Listen to episode if you find this concept appealing. If you really like the episode and want to learn more, please leave comments or questions below. Johan and I may do a part two in a month to this to see what has transpired since recording this.

Enjoy your Foolish Consulting,

Tim


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  • Aaron

    Simply put, this episode is a classic!  It is one of the most practical podcast episodes on making money online I’ve ever heard….and I’ve listened to hundreds of making money online podcast episodes.

    Thank you Tim!!!

  • http://FoolishAdventure.com Tim Conley

    Thanks, Aaron. I’m glad you got value out of it. I can’t believe a year and a half have gone by and I’ve not done an episode on how I’ve earned money. I’ve talked about the stuff I’ve done for clients, but not how I got the clients.

    I guess it took someone asking me to spill the beans. I think Johan and I will do another soon since there are so many other topics I didn’t cover.

  • http://www.DanaReeves.com Dana Reeves

    Tim, thank you. Seriously, THANK YOU! I’ve paid good money for access to classes and experts to learn what you just shared so generously for free (and consequently, those other “experts” … weren’t.)

    Anybody interested in growing their own consulting business of any kind needs to listen to this podcast as soon as possible!

  • http://FoolishAdventure.com Tim Conley

    Thanks for the kind words Dana. I’m glad you got value from the show.

  • http://tigermuse.com Johan Woods

    Yeah, bunch more to cover! :)

  • http://twitter.com/tigueburgess tigueburgess

    Thanks for this timely episode… I too am starting to dabble in local/small business internet consulting. There seems to be a lack of real nut and bolts information on this topic out there, at least in the podcasting arena.

  • Michael Simpson

    I listened to this on my 3 mile hike this morning and my head is exploding.  I cannot believe that there is a company in Sweden that is struggling with the same company structure problems I am.  The direct questions and clear questions provided my a blueprint for changing our business.  We are a boutique web design in video production company in Phoenix and are getting into more local business clients and social media management but have always looked at our business as service.  We are trading hours for dollars and while business is good, it could be better.  Today we start on “productizing” our service business.  I feel like the fog has lifted and it is a brighter day.  Kudos to you both.

  • http://FoolishAdventure.com Tim Conley

    Turning services into easy to understand and consume products is one of the keys to succeeding as a consultant. Good luck, Michael.

  • http://FoolishAdventure.com Tim Conley

    If you look to the Internet marketing crowd, there are a lot of guys talking about being a local Internet marketing consultant though most haven’t done it.
    Some of the others that have run a local consulting business try to make it sound so much easier than it really is such as not knowing anything about the technical aspects because you can just “outsource it.” That’s a recipe for failure.

  • Dirk Roettges

    I was riding my bike this morning through Parque Metropolitana here in Santiago de Chile while listening to this extraordinary episode. I almost crashed when trying to replay one of Tim’s ideas. I am experimenting with Nichesites. I created 5 sites for the German Market in December. 3 of them rank already on the 1st page. Instead of trying to make some bucks on Adsense, renting them out to one of the main competitors, is a fascinating concept!!! “We’ll get you on the 1st page by tomorrow” and once you got a foot in there you can sell them more products,…. I never thought of it that way
    I need to listen to it again, at a desk and take lots of notes. very impressive! 

  • http://FoolishAdventure.com Tim Conley

    Dirk,
    I wish I was riding my bike in Santiago. That would be awesome.

    I’m glad you got some value from the show. Look for companies that are ranking low on the first page of Google or high on the second page as they may be the most motivated to rent your site from you. The key is that they are actively trying to rank higher and understand the value of higher rankings.

  • http://tigermuse.com Johan Woods

    Awesome, Michael! We should connect, somehow.

  • tripp2953

    Tim, thanks for another great FAO podcast.

    I was listening to you and driving in 6-lane wide 5 o’clock rush hour traffic in
    Atlanta, GA and about jumped out of my car seat when you got to the part about
    renting out an already ranked website.  What a great idea that is!

    I guess that means geo-targeting and using Google Places?

    I am struggling with my Adsense niche sites and it seems I
    could spend the same amount of time and effort (and money!) to build these
    sites and “rent them out” to businesses.

    Please do a FAO podcast on this idea. I get the basic idea
    of this, but I do not know where to start.

    Thanks and keep on podcasting!

    tripp2953

     

  • Terry

    Hey Tim,

    Listening to your podcast here from Asia.

    I just ran some ideas past Dan at LBP this week if he thought they were viable, and one of them was building an e-commerce store for small businesses, with additional SEO consulting as a retainer.

    Less than 24-hours later I find this episode!

  • http://twitter.com/dfilmtv Carl Olson

    Wow! I was just there a few weeks ago :) And to get my off-topic comment back on topic… it was cool while I spent several weeks in Chile, that I saw orders come in to my membership site. Sort of a paid vacation :)

  • http://FoolishAdventure.com Tim Conley

    Terry,
    Good choice in building a retainer into your business. Also, Dan is the man.
    Are you going to focus on businesses in Asia?

  • http://FoolishAdventure.com Tim Conley

    My favorite kind of vacation!

  • Terry

    Tim,

    Probably the US to geo-arbitrage this operation, but I am not sure if some businesses may take these ideas well without an in-person meeting. (Johan seemed to agreed on this too)

    But the good news is, I have my first client already (a friend) but I have no idea on how to price this in the future.

    Dan did throw me a number, but I wanted to see what you think is a reasonable base price/retainer?

    - Terry

  • http://FoolishAdventure.com Tim Conley

    It is tougher to get local clients without the face-to-face, but not impossible. I would say the best thing to do is set up a system that attracts them to you and have them call you. Then you can close them on the phone.

    As for a retainer, there is no way I can say what’s reasonable because I have no idea what your value proposition is. You need to find out how valuable you are to a client and then charge accordingly.

    Good luck.

  • Terry

     Hi Tim –

    What do you think about offline/print advertising in this day and age to find leads?

    Is it still viable and cost effective vs an email opt-in, specifically for local small businesses?

    I understand this also depends on how much one charges for their product/service, but if you have any general thoughts that’d be great!

    - Terry

  • http://FoolishAdventure.com Tim Conley

    What a coincidence. I was just talking about this with a friend yesterday morning.

    Getting leads offline should stay in a business’ roster until it becomes unprofitable to do so. Contrary to what many Internet marketers say, offline isn’t dead. A lot of the people claiming offline to be ineffective have never even done offline marketing.

    Direct response marketing, offline and on, works, but no matter where you do your marketing you must test, test and test again to continue to improve.

    Your question comparing to email opt-in is framing the problem incorrectly. It’s not a matter of do I do offline lead generation vs getting email opt-ins. The question is what is the best ways to attract my market and get a lead?

    The answer is go where your market is. If a large segment of your market still reads the local paper, then you need to test ads there. If they read particular magazines then you need to go test there. This is the same with online. You need to know where are they going and how can you get your message in front of them.

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