06 September 2012 ~ 11 Comments

From Rapper To Info-Product Entrepreneur With Greg Rollett – FA114

Audio Interviews


Create A Personal Brand To Propel Your Business Success

What can a former rock band rapper teach you about becoming a successful info-product entrepreneur?

Greg Rollett of the Product Pros shares how he started making money online by teaching other bands how to book gigs. From that beginning he started building a brand around his knowledge of marketing and booking bands and became the go-to guy for bands wanting to make more money selling their music.

Now Greg makes info-products for others. His company helps create a “celebrity” brand for professionals (even lawyers! JK). Personal branding has transitioned into celebrity branding because our culture has defined celebrity as equal to subject authority. That means if people recognize you in your industry they will automatically see you as the most trusted authority in your industry.

Think Martha Stewart, Oprah Winfrey, Rachel Ray, Dr. Phil or Dr. Oz, but for plumbers, lawyers, and cake decorators.

Celebrity branding is a very powerful strategy for building a successful company so listen in to find out how to do it.

Enjoy your Foolish Branding,

Tim “Snookie” Conley

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  • shelia

    Great podcast Tim and Greg. Terrific topic and great tips. Tim, your last few podcast have been OUTSTANDING! Thanks for all you do.

  • http://www.galoor.com/ Clint Lenard

    Great podcast!

  • http://digitalscrapbookinghq.com/ Melissa Shanhun

    I really enjoyed this. Tim’s been on at me to get ‘celebrity’ status, it’s been kind of nerve wracking putting myself out there, but it pays off. I’m seeing people who actually prefer my style to that of the big names in my niche and who want to buy what I have to offer ’cause they know, like and trust me.
    So much good info! I must listen to this one again!

  • http://www.facebook.com/gregrollett Greg Rollett

    Glad you liked it Melissa! Let me know if you have any followup questions and go get em!

  • http://www.facebook.com/gregrollett Greg Rollett

    Thanks Sheila! Let me know if you have any followup questions or ever need anything. Tim does a great job getting the best out of his guests…

  • http://twitter.com/DrMitchelMD Mitchel M.D.

    This was truly a great episode. Paddleboarded a bit longer just to finish the episode. Tim – I saw a photo of you and the hair from Lifestyle Business Podcast..New respect man! Love your show.

  • Miki Vicioso

    Great podcast guys! Thanks for sharing all these tips Greg!

  • http://www.facebook.com/gregrollett Greg Rollett

    Thanks Mike! Let me know if you have any followup questions or anything I can do to help you out!

  • http://www.tropicalmba.com Dan

    Great show guys loved listening to this one! You’re both rockstars…

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  • http://FoolishAdventure.com Tim Conley

    Yeah buddy. Greg’s got a ton of useful info and he’s very open with the details. I need to get him back on soon.