18 January 2013 ~ 9 Comments

Kicking Apps And Taking Names With Jesse Lawler – FA130

How To Build An App If You’re Not A Programmer:
Lessons From A Software Developer

I invited my friend and mastermind member, Jesse Lawler of Evil Genius Technologies, to come on the Show to answer a question I get frequently in my inbox, “How do I make an app if I’m not a programmer?”

Jesse is in the business of making apps for other companies and for himself so I reckoned he would be able to tell us what process we should take to get our ideas turned into apps.

Listen in as we cover some pitfalls of hiring developers and what you should do to have a successful outcome when working with a developer. I’m probably going to bring Jesse back for a part two since there was so much more for us to cover.

Enjoy your Foolish Adventure,

Tim “Kiss My App” Conley

FA130 – Kicking Apps And Taking Names




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  • http://www.therunninghq.com/ Matt Johnson

    Thank you for this Tim! Very timely. I am having a web app developed in PHP right now as part of my membership site.

  • reggiepaq

    This was a good one. Excited for Part Two. I’m curious how to pick an app topic.

  • http://www.facebook.com/flavio.guzman Flavio Guzman

    What about MIT app inventor, does anyone have any experience with this?

  • http://twitter.com/ubotstudio UBot Studio

    Another great addition to the “How to build and sell software” conversation. Thanks both.

    I’m definitely interested in the idea of what happens next – ie, if downloadable windows apps are dying (according to Rob in the previous software-creation podcast), and we’re on the downward slope of that trend where everyone needs an Iphone/Android app (according to Jesse), then there’s gotta be something on the horizon. SaaS might be the alternative, particularly cloud based, but that will require a huge improvement in download speed/bandwidth overall.

    Either that, or these things aren’t actually peaking – we just assume they are because that’s been the trend. Saturation doesn’t necessarily = the end of an era, just means it will be harder to separate the wheat from the chaff.

    I think we’ve still got years to go before something eclipses tablet/phone apps, and years to go before consumers, and especially businesses, move entirely away from downloadable windows apps as well.

    For now I’d say we have a huge opportunity to continue creating value for customers in markets where it does take some skill to create something useful and market it, but those skillful enough to do so can reap the benefits for a long time – far longer than with an info product.

  • http://FoolishAdventure.com Tim Conley

    I think Jesse was saying that “easy money” wasn’t likely compared to the early days of the iPhone. However, he’s not saying people shouldn’t create one especially since that is his bread-and-butter and he is making his own apps not just ones for clients.

    I definitely agree that infoproducts are short-lived. The value of content is high when it is new. The older it becomes the less its worth not because the knowledge contained has degraded, but because competitors come in with nearly identical content and give it away for free.

    The content can still be extremely useful, but it will still lose value. Fewer companies are releasing equivalent apps for free to sabotage their competitors business model (at least in the B2B world).

    Apps also tend to hold their value as long as they’re still useful (through updates) where as content seldom holds more than a fraction of its value over time even with updates.

    However, that isn’t a case for not selling content. I think selling infoproducts is a model that all businesses should be involved in to maximize their effectiveness and impact in their market.

  • http://FoolishAdventure.com Tim Conley

    I think a part two is in order. Might be another month before it shows up though.

  • http://FoolishAdventure.com Tim Conley

    I don’t have any experience with it. I went to check it out and definitely looks promising. Hopefully someone who has experience with it can comment.

  • Kate Luella

    Hi Tim, great chat to listen to. I would have loved Jesse to talk more about which types of APPS do sell well atm, and we could build some of them! (I’m I asking too much – probably) … I’m just saying… :) Kate

  • http://twitter.com/ubotstudio UBot Studio

    Thanks for mentioning this. Had never heard of it. The software is …. eerily similar to our own… and since we may eventually head into the mobile app-building market as well, nice to see what others are doing.