22 November 2010 ~ 18 Comments

Nuts and Bolts of Making a Digital Information Product Pt 2 – FA026

Audio

Video, Audio, Webinars, Teleseminars and More!

In this episode, we continue our conversation about creating your digital info product.  We covered making an ebook in the last episode, but this one we wanted to talk about using different media for creation.  Also, we talk about getting paid before and after the creation of your product.

Also inside we mention some software we use to make these products.  Check them out below.

GoToWebinar – great tool for teaching how to do something on the computer.  Preferred method when you need to show people instead of just tell them.

Screen Capture Software

Camtasia – both for PC and Mac; record what is on your computer screen with voice narration

Screenflow – similar to camtasia, but only for Mac

Jing – Up to 5 minute screen capture videos. No editing tools, but awesome for quick how-to videos.

Depending on the questions we receive, we might record a part 3 to this series.  We think there is a lot more to say on the topic and we want to know what you think we should cover.

Enjoy the show!

Izzy and Tim

You can also right-click on this link to save the file to your computer.

You can listen to Part 1 of Making an Info Product here.

  • http://www.thewoodhaven.co.uk HavenTom

    Guys, great episode. How would it work if, say, instead of me learning a subject for a webinar, I got someone who was a known authority on a subject? Or further, a celebrity in that niche? How would the money be divided? Assuming I’m doing the website and all the tech and marketing.

  • http://FoolishAdventure.com Tim Conley

    It depends on your goals. Using someone else as the authority is a great way to produce content. As for the money side of it:

    > You may want to give the webinar for free if you’re trying to do more marketing for your site.
    > You may want to build your email list from the authority’s list so you could offer 100% of sales that come from his/her list plus a percentage of your sales.
    > If you are doing the sole marketing of this product, I would suggest a less than 50% split, especially if your status is basically equal with the authority.
    > You might even want to do multiple webinars with several authorities.

  • http://www.bloggingbookshelf.com TristanH

    Great episode, guys. I use CamStudio for my screen capture stuff. It’s free, open source software. It’s nothing fancy and it doesn’t have a ton of features, but it gets the job done. In fact I even used it for a video in my latest bog post.

  • http://FoolishAdventure.com Tim Conley

    Does CamStudio still require a separate encoder or can you do different file formats? I haven’t used it in years.

  • http://www.thewoodhaven.co.uk HavenTom

    Awesome, thanks Tim. My plan is to do something like Mixergy, but in 2 different industries which I have an interest in. i.e I mainly want to do interviews and sell ads. But Webinars could be a great marketing tool and maybe even revenue stream.

    Love it, thanks so much!

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  • http://www.bloggingbookshelf.com TristanH

    It defaults to an AVI, and you can save it in a flash (SWF) format, too. Those are the only 2 options. It doesn’t require a separate encoder, but you still need to download a lossless codec separately.

  • Patricia

    Wonderful episode! I feel nourished like having a good solid breakfast. Thanks again.

    I would like to hear your thoughts of what you need to do to lure big celebrities, gurus, or big shots to wanting to partner with you in a project and not charging you an arm and a leg. Do you have any stories to tell of your own experience?

  • http://www.thefreebieguy.net Leslie, The Freebie Guy

    Another great episode. I’ve actually been planning a few products for the future and one of them will be a webinar product. I like it because you can get feedback even while making the product. You say something, it might be unclear, someone asks a question for you to clarify what you are saying and then you say it again in a better way.

    Because of that instant feedback, I believe that webinar products can be quite valuable. Teleseminars too, but I prefer having something on the screen for my audience to see. That way they get both the auditory and the visual.

    Keep the episodes coming :)

  • Roger

    Izzy,
    You commented a bit about teleprompters. I too would prefer to not use one. Could you share a bit more about your techniques for speaking in your videos?

    If your answer is too lengthy for a written response, perhaps you could share your thoughts on one of the FA shows.
    Thanks so much.

  • Riba

    Hey guys,

    My first post here, which is quite a breakthrough as I rarely comment on blogs (which seems to be a bad habit as you illustrated – then again, it depends on what and where you comment). :)
    Another first is that I’ve never ever listened to a podcast. Yours is the first one I ever listened to and I am hooked. I actually started my own adventure about a year ago, but it went public only about a month ago (just because I did a mistake that you discussed – I would wait indefinitely to get it “right”, instead of just taking action. Thanks to you, I am changing my attitude).
    As for your shows, some of it is difficult to apply here in Europe (or on smaller markets in general), but they are still fun to listen to.
    The last episode actually prompted me to suggest a topic for the future episode, although I already suspect you were heading that way: selling “service” as a product. And I don’t mean selling your time (which as you know is still a limited commodity), but offering a service which can sell itself all over again. Think flickr, ebay, facebook, twitter…. What they do is just provide a “framework” and infrastructure for their users to offer services. I believe the most important thing here is to attract the critical number of active users so that the project starts rolling by itself, but I am sure there are more trick that I might have missed. Hope you got something interesting to say about that topic as well!
    Keep it up!

  • Roger

    Izzy,
    I just watched the webinar 001 recording; where you spoke about your workflow for your video production while avoiding a teleprompter. That was really helpful and answered most of my questions.
    Thanks.

  • http://FoolishAdventure.com Tim Conley

    Thanks for the show suggestion. Since Izzy and I aren’t experts in this area, we should try to do an interview with one.

  • Riba

    Hey Tim – I certainly appreciate the honest response. Regarding the smaller market, you are right; it is an advantage as it is a niche by itself and the competition is pathetic. Funny thing is that the competition itself gave me the idea where and how to “attack”.
    With a bit of luck and by deploying everything that I’ve learned so far, the person you might be interviewing could be me. ;) I’ll make sure I let you know as soon as that happens.

  • Terry B

    Your audio sessions have inspired me to publish a how-to ebook I’ve created, but the logistics are holding me back. Clickbank is a marketing site, but it raises the questions – how do you host the actual PDF document itself in a downloadable format? – how do you create the document in a self-extracting zip file? I’ve been running in circles trying to research these issues and still don’t have a firm grasp of the process. With money as tight as it is in our household, I can’t afford to buy all the misc. software and instruction manuals that are being offered. Perhaps you could do another session that addresses some of these issues. Thanks.

  • http://FoolishAdventure.com Tim Conley

    Terry, don’t let this other stuff stop you from actually writing the ebook. Do that first. Turning your written word into an ebook isn’t as hard as writing one. A PDF is downloadable naturally. A zip file doesn’t need to be self-extracting–I don’t even know how to do that. I just zip large files. Try using e-Junkie before clickbank to get some experience selling.Come back and post a comment when your ebook is finished and I’ll be happy to point you in the right direction to selling it.

  • KathrynAtscottandfenderson

    1. Teleconferences for lawyers – I’ve been a listener to lawyer coach Mark Powers / company called Atticus – for years & he uses them as sales for his weekend seminars & the seminars are content heavy – but are also a sales pitch for the ongoing coaching. He might be a good person for you to connect with / interview on the show.

    2. Another connection who is local to you in AZ : Jon Braveman – I went to high school with him – but he is doing lots of interesting things online.

    3. Love the concept of reworking – for example at my law office we are in the process of training a new employee & Ive been thinking of a better way to train them than the training manual that we have & I’ve thought of making short videos so I can do it over & over – but if I generalized it – the videos could translate to how to be an effective legal assistant without having to go to paralegal school (which IMHO doesn’t do a lot to practically train people for what I need them to do in my office – ie the train them how to file an appellate brief when I really need someone to understand basic concepts of client confidentiality &customer / client service).

    4. I downloaded your podcasts to my husband / law partner’s iPhone & have told him to take a listen & then we are planning an implementation / idea
    meeting after we are both on the same page.

    Kathryn Scott

  • http://FoolishAdventure.com Tim Conley

    Kathryn,
    Awesome that you’re getting a lot from the show and making your husband listen, too. :-) I use short videos to train my clients on how to use the marketing that I create for them so they aren’t dependent upon me forever.
    t