19 May 2011 ~ 0 Comments

Produce More Profits With Product Progression – FA052

The Product Ladder, Or As “They” Say…
The Good ‘Ol Fashioned Backend

In corporate speak, it’s called the Product Line or even Brand Extension — no matter what you call it, the best thing you can do for your business is have more products available to sell to your customers.

Getting customers is hard work — really hard and expensive work.

So why would you, after all the work and expense, not offer your customers something else that they would need, desire and find valuable?

This episode is all about the Product Ladder and helping your customers to ascend it.  Huge profits await you when you get them to the top.

 

You can also right-click on this link to save the file to your computer.

Subscribe

You can subscribe to the show in iTunes. Or you could manually add the RSS feed to your aggregator.

Mentioned in the show:

Leadership Lesson: The First Follower