23 September 2010 ~ 17 Comments

How To Focus On What Is Important In Your Online Business – FA015

Audio

This episode is a conversation about what is really mission-critical in starting and building an online business.

Izzy and I were discussing the topic of priorities and pitfalls and then decided to go into the studio to record our thoughts. There was no planning–at all. Just stuff we thought was super critical so you don’t end up wasting time on things that may seem important, but aren’t.

You can also right-click here to save the audio file.

Even though this is a long episode, there is still so much to say so please join in the discussion in the comments below or ask a question on our voicemail at +1 (480) 331-4695.

Enjoy your Foolish Adventure,

~ t

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  • Jjneff

    Good stuff. I suffer with really knowing who is buying my stock video. I can sell editorial on my own site and still keep my exclusivity at iStock. I am considering doing this as another revenue stream. I currently produce 60 clips a week for iStock so time is limited. Thanks for the show and I have a lot to consider

  • http://www.StudiosB3.com Spencer

    That’s funny that you would mention that people had contacted you and asked if they could be your case study, because I was going to do that! :D

  • Noah Feldman

    ho many other things have you deleted

  • Paulwa

    Great episode.

    Prompted me to check Izzy’s site.

    Just puzzled why Izzy doesn’t charge more?

    So your 6 mths is $79 (with coupon applied) that’s $13 a month

    meanwhile over at Web Video University which has fairly similar content it’s

    $47 a month (no coaching) $97 with coaching or $497 for 6 months!

    Admittedly there is some free hosting thrown in but

    $497 v $79 !

    Just seems odd?

  • http://www.interactive-biology.com Leslie

    Ok, thanks for the kick in the butt. I think I needed that. I’m a tweaker by nature and I’ve been doing and redoing and redesigning a new website to add to my business for a while now. I already have most of the content done for the actual product, but everything else has just been occupying my time.

    Now, I’m determined to stop wasting time and get the product and website completed by the end of the weekend. It can be done and it will be done. Just thought I’d throw that out there so that there can be even more pressure for me to get it all done :)

  • http://FoolishAdventure.com Tim Conley

    Yeah, it’s amazing how tweaking and futzing with stuff doesn’t actually make money.

    Come back here by Monday night and tell me you got it done.

  • http://www.interactive-biology.com Leslie

    I definitely will. Actually, thanks for saying that. Now I HAVE TO get it done, lol! Who needs sleep?? Overrated!

  • Timz

    Hoping you might do something on membership site options

    I’m baffled by the divergent opinions on the web..

    there are people saying fixed term micro continuity is the way to go for sure (set up once them market) and others doing fine with the never ending monthly or annually paid continuous sites

    help!

  • Anonymous

    Thanks for the kick in the butt guys, paralysis by analysis should be my middle name. Off to edit more video and get these things up on the site. Similar to Izzy’s “who are you” post idea, I built a landing page on my blog that advertises (and announces my intention to sell stuff) my new school and included a contact form with a call for input. I also put up a poll and another contact form asking for course suggestions on the home page of the school subdomain. The feedback has been awesome and has really bolstered my confidence that this thing can work.

  • http://twitter.com/16x9cinema Carl Olson

    I just listened to this episode. I’m still smarting from the stings. The points are well taken. I’ve struggled with coming to grips with this. I haven’t succeeded yet. Your point about mass emails is well taken. I know I’m a contrarian to some of this stuff and I’ve been snarky about it to Tim (for which I’m truly sorry)… but, I’m kind of like the kid that you tell to do something, he refuses, sulks a bit, then he finally does it. I’m a slow learner sometimes. But I eventually get it (I hope).

    Anyway, fantastic episode. Thanks.

  • http://FoolishAdventure.com Tim Conley

    My comments in the show were definitely not aimed at you, but you did spark the idea because it is truly important to try to connect with your audience.

    I get what you were trying to get across in your email to me, but time and time again people ignore email that doesn’t feel personal. And if your stuff gets ignored then you are definitely not communicating.

    Just test this out with your audience and see if they feel like you connected with them.

  • http://twitter.com/16x9cinema Carl Olson

    Glad I was an inspiration (i think) :)

    I’m going to give it a try. I’ve only recently started collecting email addresses. I wish I had done it earlier. I know it seems obvious now.

  • http://www.r32media.com Eric

    I think you hit the nail right on the head! It`s so easy to get caught up in all the cool new tools and other things that don`t get you closer to your goal of having customers! Focus, focus, and refocus!!

    Great show guys, keep them coming!

  • http://FoolishAdventure.com Tim Conley

    Thanks Eric. Focus is important as long as people don’t focus on the wrong things. The areas everyone should focus on are marketing, sales and innovation.

  • http://www.mathdad.com Adrian

    More great stuff. However, now I’m not sure what goal to shoot for. Should I wait for 1000 subscribers or start selling content after about 4 to 6 months?

  • http://FoolishAdventure.com Tim Conley

    What you do should be based on your market. Who are you going to be selling to and what is their #1 problem that needs to be solved?

    Then I would look to see how they are solving this problem now and whether your concept would be a better solution to at least a portion of the market.

    I’m adverse to waiting on a specific number or time-frame, I prefer testing to see if I have a viable market and/or product for that market quickly. You could wait around for months only to find out what you built isn’t what people want to buy. This is a frustrating place to be.

    When I visit your site, I don’t know who it is for and what it solves other than math problems. This needs to be clearly spelled out on the homepage. It can be done in your masthead or an introduction video that stays at the top, but whatever manner you choose, it has to be clear.

    I hope that gives you some direction for your site.

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