07 April 2011 ~ 7 Comments

The Power of Online Advertising – FA046

Audio

Should you use advertising to grow your online business?

There are a lot of people online, experts of sorts, who spout phrases like, ‘Attention is worthless so don’t buy people’s attention.’  What they are saying is spending money on advertising (any paid activity that gets someone’s attention) is worthless.

If you see someone online bad-mouthing advertising you should put it into context; either they have never used advertising or they have never used advertising successfully.  There is a third type–the social media guru who is advertising his/her product on how you only need social media to promote your business, in other words a hypocrite.

Advertising works especially online advertising.  It will take a lot of testing to get an advertising method to work for your product, but it will work if you have a good product.

Listen in to the show to learn why online advertising has the potential to double, triple or quadruple the size of your business.

Enjoy your Foolish Advertising,

Tim and Izzy

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  • http://beanvideo.com beanvideo

    Thanks guys! Good to know.

  • Frank Casanova

    The quote “I know fifty percent of my advertising doesn’t work, but I don’t know which part is that fifty percent”… J.C.Penney.

  • http://FoolishAdventure.com Tim Conley

    Thanks Frank. I couldn’t remember who actually said it. Thought it was one of the big Ad Guys.

  • http://www.audiopropellor.com Sam Greene

    I just discovered you guys last week and have listened to almost every Podcast. As you might assume, I am now half crazed – but in a good way. I’ve taken audiopropellor.com from being a fizzled out project to 20 members in one week. I’m constantly implementing your suggestions as I can – working on some of the sales text and getting some semblance of a landing page together. Thanks so much. Looking forward to the foolish future ;) Greetings from central Mesa.

  • http://FoolishAdventure.com Tim Conley

    Listening to that many episodes of the show in a week and the men in white coats haven’t dragged you off in a straight jacket? :-) Thanks for checking out the show. Awesome to see you getting your Foolish Adventure up and running.

  • Remco Tevreden

    Nice episode, but stopped a bit abruptly. What I missed was the tip to use the Google keyword tool.
    You can just type in your keyword, and see how much people search your keyword tool on a monthly basis……

  • http://FoolishAdventure.com Tim Conley

    I was still sick during this recording so we had to make it short. Izzy and I will be doing another episode on online advertising soon.