23 December 2010 ~ 10 Comments

The Power of TOT: Testing, Optimization & Tracking In Your Internet Business – FA031

Audio

Mail Segment:

How to Promote Your Membership Content Even When It Is Password Protected

I mention First Click Free in this segment (I mistakenly called it First Look).  For more info, here is Google’s First Click Free page.

Discussion Topic:

How to Make More Money, Increase Visitor & Customer Engagement and Boost Conversions By Testing, Optimizing & Tracking

Testing & tracking are crucial to your success in any business.  There is a lot of power in knowing what is really happening in your business as opposed to what you feel or think is happening.  The only way you’ll know is to learn how to test, optimize and track.  We recommend using Google Website Optimizer, Google Analytics and Google Webmaster Tools as your starting toolkit.  You may end up moving over to other services, but these are a great place to start.

Picks of The Week:

Tim’s Pick: Internet Business Mastery: I’ve been listening to this podcast shortly after they went ‘live’ on iTunes.  They are definitely a favorite of mine and they’ll give you a different perspective about online businesses.  Go get their 3 Pillars of Designing Your Ultimate Internet Lifestyle.  This is a great tool for setting your goals and getting motivated to accomplish them.

Izzy’s Pick: Landing Page Optimization For Dummies by Martin Harwood & Michael Harwood is a great book to learn how to get more conversions on your website.  It is a great supplement to this episode.

You can also right-click on this link to save the file to your computer.

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  • http://www.rikkistips.com Doris

    Hi Izzy and Tim,

    Yours shows are great. Intimate, fun and very informative even if I have been “at it” for 18 months now and read so much, listened to so many gurus, viewed so many videos and digested (or not) so much good advice. Have you forgotten to update your iTunes feed (podcasts) or maybe have you stopped that channel? The last podcast I see as of today 23d December is No. 22 of 9th November 2010. Wishing you a good time with your families over the holiday season and all the very best – and the success you deserve – for 2011. Kind regards from snowy Switzerland. Doris

  • http://www.rikkistips.com Doris

    Me again. I apologize regarding the iTunes podcast feed. It’s all there now. However, when viewing your channel page (search “Foolish Adventure”) in the Store, only an extract of your episodes is available, ending 9th Nov 2010. Take care. Doris

  • http://FoolishAdventure.com Tim Conley

    iTunes has all of the episodes available. I’m not sure why you aren’t able to see them.

  • noodle soup

    I’m glad you’re part of this team, Izzy. It’s comforting to know that even you haven’t gotten around to implementing all of Tim’s and your own advice (you haven’t yet set up separate PC and Mac sites for your diverse audience). All these tips and techniques can be overwhelming.

    Don’t get me wrong: it’s good advice, and I’m grateful for it. But it’s also good to hear you say “just start somewhere; don’t wait for perfection.” It’s nice to watch you juggle the same things I’m juggling–and drop a ball on occasion.

    Also, you mention Google Analytics. How do you feel about AWStats?

    Cheers!

  • http://www.4elementsofgame.com Brandon

    Great episode guys

  • Riba

    Hello guys,

    I went to Internet Business Mastery link which greeted me with talking audio, which in turn made me close the browser tab without giving it a chance. This made me think…
    I have this problem where I am automatically assuming that others will more or less think or act as I do. However it more often than not turns out that the majority acts differently, and this fact is the biggest obstacle I have when trying to monetize something. I don’t have problems coming up with different projects, I just have difficulties drawing the masses in, and that is why I started learning about the various internet marketing tactics and listening to your podcasts. Now I understand why things must be set up the way they are, but myself, I still find the landing pages more annoying than believable, same goes with ads, not to mention the e-mail newsletters.
    At the same time it seems that if you want to make something foolish you are bound to me amongst the minority of the population, while at the same time you have to draw in “traffic” – meaning that you are ideally targeting the majority of the people out there. Seems like you have to be in two different mindsets simultaneously. One of them must feel unnatural.
    Anyway, I am starting to lose the train of thought here, but I am sure you know how to appreciate that. :)
    Right now I am going around this problem by thinking of it as a game or a challenge, to see what I can accomplish by implementing what I learn. I’d like to hear if anyone else has problems with this and what are they doing to shake it off.

  • http://FoolishAdventure.com Tim Conley

    Izzy and I respond to your comment in an upcoming show that will be out next week (FA033).

  • http://twitter.com/16x9cinema Carl Olson

    Yeah, I’ve got the same problem! It’s why I’m the worst marketer in the world. I don’t buy the same things most people do, I don’t want to do the things everyone else does (Facebook, Twitter, NFL, etc.). Yet, I must market, I must sell, to stay in business.

  • Riba

    Carl – it really helps to know I am not alone. Tim – I’ll be looking forward for the next episode! Thanks for tackling this subject.

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